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byTUP “City Dairy Plant No. 1”, the branded trade of the holding “First Milk” is located in the city of Minsk and the Minsk region of the Republic of Belarus and is a subsidiary of OJSC “Minsk Dairy Plant No. 1”. The strategy of the enterprise is aimed at improving the quality and volume of sales to the consumer.
The history of creation dates back to July 1, 2017. The enterprise was created on the basis of a store located at OJSC Minsk Dairy Plant No. 1 in Minsk and retail outlets located in the UP Minsk Komarovsky Market. TUP City Dairy Plant No. 1 began to operate in the following areas:
- retail trade in food products (including trade in alcoholic beverages and tobacco products);
- wholesale trade in dairy products manufactured by OJSC Minsk Dairy Plant No. 1 on the premises of OJSC Minsk Dairy Plant No. 1.
In 2019, by concluding lease relations with OJSC Molodechno Dairy Plant, the company included branded stores and retail outlets in food markets under the Molodeya trademark, located in the cities of Molodechno, Vileika, and Myadel. In April 2022, the restructuring of Molodechno Dairy Plant OJSC took place, as a result of which Minsk Dairy Plant No. 1 OJSC became the lessor of the stores. In the same year, after reconstruction, a store was opened in the city of Volozhin.
Since its creation and to this day, the main product sold in the enterprise's stores is products made from natural cow's milk. The stores offer a wide range of products, from constantly appearing new products to long-loved names of our customers.
The enterprise is constantly working to improve the level of customer service, expand the range of goods and its diversity.
TUP “City Dairy Plant No. 1” is an indispensable participant in the annual festive events held in the city of Minsk and the Minsk region, the annual festival “Dozhinki”, fairs for the sale of agricultural products.
We are always glad to see you in our brand stores, where you can buy fresh dairy products in a full range every day!